01

Growth over the last four years

Broad demand continued across professional and support functions, tracking overall business activity. Roles that improve efficiency and customer experience stayed active. Flexible and hybrid working reshaped how many of these roles operate.

02

Today's challenges

The main challenge is matching adaptable talent to fast-changing business needs. Employers increasingly want people who can wear several hats and pick up new tools quickly. Retaining versatile talent in a competitive market is an ongoing pressure.

03

The year ahead

Continued demand across professional and support functions is expected. Data, digital and customer-experience roles are growing. Efficiency and automation projects will keep creating opportunities.

04

Opportunities on the rise

Data, digital and specialist professional-services roles are the rising opportunities. People who combine domain knowledge with digital skills are highly valued. Customer-experience and operations-support roles are expanding.

05

How to grow in this field

Build transferable and digital skills alongside genuine sector knowledge. Adaptability and a willingness to learn new systems are what employers prize most. Relevant professional qualifications help you stand out in a crowded field.

Worth having

Certifications & qualifications

01Role-relevant professional qualifications
02Digital & data skills
03Project or process certifications
04Sector knowledge
Commercial Services

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